Conventional wisdom says that sales are a volume business, where the more leads you have, the more deals you’ll make.
While at the most basic levels of business this may be accurate, the real truth lies in the type of leads you can generate.
The more qualified your leads are up front, the more efficient you’ll be in closing them and the more revenue you’re likely to create. So take time to set up a qualification process that yields more than just window shoppers.
Develop ads that appeal to those that will reap the most benefit in doing business with you and your company.
Draw them in with a pitch that is to the point and details a solution to their need.
Make them commit with a call to action that either closes the sale or further nurtures the relationship.
There’s little argument that closing the deal is about hard work and perseverance. However, with a better understanding of who your client should be and than qualifying that lead into a highly viable prospect, you will place yourself in a position that yields plenty of success.