At this point, you may be thinking, This sounds nice, but why do I even need a sales funnel? Things are going okay right now.
You need a sales funnel for two primary reasons.
First, as mentioned above, it’s the only way you can scale your business. There’s simply no way you can manually interact with all your leads and lead them to the sale. There’s not enough time in the day to do that and serve your existing customers. You need a funnel that can nurture and qualify leads automatically.
In other words, you need a proven, automatic process for building relationships with high-quality leads and forcing the unqualified leads to drop off. This ensures that when it’s time to make the sale, you’re only talking to the most qualified leads.
Second, most people need more information before they’re going to buy from you. It’s very difficult to convert a cold lead into a sale. You need to educate them, demonstrate your credibility, and prove to them that you truly can solve their problem. Initially, the leads in your funnel don’t know you very well. You need to demonstrate your expertise and prove that you truly can solve their problems.
The reality is that most of your leads won’t know the extent of their problem when they first enter your funnel. A funnel allows you to help them see the true nature of their problem, as well as provide a meaningful solution. It allows you to position yourself as the expert that they desperately need.