As an entrepreneur, you’ve got 10,000 things to do every day. Emails to send, clients to contact, sales calls to make, inventory to manage, and a thousand other details. You feel like you constantly have to hustle in order to keep your head above water.
When you hear marketing experts talk about building a personal brand, you roll your eyes. Who has time to build a personal brand? And why bother? You seem to be doing alright as it is. Why should you take away time from other important activities?
We totally understand those questions. After all, “branding” is a sort of nebulous concept. For some people, branding is all about having a flashy logo and a catchy slogan. For others, branding is about making sure all the colors and fonts are the same across every bit of company material.
If you’re not even clear on what branding is, why should you bother investing time trying to build a brand?
If you want to scale your business to six-figures per month, you absolutely MUST develop a powerful, unique brand.
Or, to put it more concisely, you can’t go big without a brand.
Yes, we realize that’s a big statement, but we intend to back it up. In this article, we’re going to break down: