Landing pages, by design, are meant to serve a singular purpose: getting people to take a specific action.
Whether it’s downloading an eBook, signing up for a webinar, or booking a call, a landing page should have one, and only one, purpose.
Unfortunately, it’s easy to try to make a landing page do too much.
To find real success with a landing page, you’ll need to figure out the ONE thing you want people to do on the page, and then design the page to accomplish that purpose.
Therefore, the more time you spend planning out your page, the better the final build will be.
This requires the following: